"How To Write Hypnotic Articles"

by Larry Dotson

Writing articles and submitting them to online publications
is one of the most effective ways to get free advertising
for your business. Most e-zine and Web site publishers are
constantly looking for free, quality content to publish.
You simply write something short and sweet and e-mail it
to them.

You then allow these publishers to reprint your articles for
free in exchange for your resource box (acts like a signature
file) being included at the end of your article.

And that's the key, of course. Your resource box is the
"acceptable ad" that makes these free articles work in your
favor. There's an example of a resource box at the end of
this article.

Your resource box can include all or some of the following:
Your name, business name, e-mail address, web address, a
brief mention about your business, e-zine subscription
address, autoresponder address or a freebie.

Articles usually pull more response then regular ads because
if people like your article they will read your resource box to
find out more information. This will lead them to visit your
web site, subscribe to your e-zine or e-mail your autoresponder.
But again, the article has to have a resource box in order to
act like a soft-selling ad.

The number of places to submit your articles are growing by
leaps and bounds every day. There are millions of e-zines
and Web sites with thousands of new ones being added
everyday.

Plus, most of these e-zines and Web sites deal with only one
subject, so they are highly targeted. By writing and submitting
just one article you have the chance to be published in front
of thousands, maybe even millions of targeted people!

-------------
Larry Dotson is the author and co-author of 42 e-books and
over 150 articles business related articles. We recommend
his new e-book, "How To Write Hypnotic Articles."

Click here for immediate access:

How To Write Hypnotic Articles

Adding Video AND Audio To Your Website: Some Recommendations To Improve Effectiveness And Visitor Responsiveness.

from: Shane Kukec

More and more online businesses and internet marketers are recognizing the tremendous benefits and responsiveness that multimedia generates when used as an advertising medium and marketing strategy.

For those that utilize multimedia effectively, significant increases in buy rates, conversion rates and subscription rates have been experienced and all within a very short period of time. However, many believe that just adding any old media content, such as video and audio onto their website will generate significant increases in visitor responsiveness regardless of content presentation, quality, and other attributes that contribute to a positive experience for the website visitor. Just so that we are clear, this assertion is very wrong and can have potentially negative consequences from a marketing and/or advertising standpoint.

My philosophy is quite simple. Using multimedia to advertise your product or service needs to follow the same basic rules and principles as would apply to any other strategy or medium that can be used to convert prospects into subscribers and buyers. Yes, multimedia does improve conversion rates but it has to be done right and convey professionalism. This is absolutely essential.

When it comes to video and audio content online, what's often been the case is that those who have tried to add this type of media content to their websites have unfortunately had disastrous results. For example, with video content, many have added videos to their webpages that are of extremely poor quality, small and ugly. The overall experience for the viewer - Poor. One of the biggest problems has been the fact that the videos load very slowly. Visitors are turned off completely by the fact that they have to wait for minutes, even longer sometimes in order for the video or audio file to start playing. This, unfortunately, is a result of these webmasters using cookie-cutter solutions to add video or audio content to their site without really knowing the implications and limitations. As I said, with multimedia...either do it right or don't do it at all. For those who do their research and take a little time to produce video and audio content that is of good quality, the results have been tremendous.

Bottom Line: If you want to capture the attention of your visitors,you need to use top notch technology to bring your message to that person and provides the viewer with a positive experience.

If you do plan on adding video and audio content to your website, here are a few simple guidelines to follow when determining what the best multimedia solution is for you:

1. Cost Effective: You need a solution that doesn't cost an arm and a leg and leaves you with great video and/or audio content on your website but flat broke.

2. Fast loading Media Content (Video/Audio) that can play almost immediately. Website visitors are fickle and inpatient so its not wise to keep them waiting when trying to view your video advertisement or listen to your audio message.

3. Superior Website Integration: Video and Audio Content that can appear to be seamlessly Integrated into your websites and emails. Viewers don't have to view video and audio ads with media player's that annoyingly pop-up on top of their internet browsers and distract them from the rest of your website.

4. Superior Customization: Video and Audio Advertisements that can be customized for your websites and emails based on your specific requirements.

5. The ability to handle a large volume of simultaneous visitors.

6. Large-Scale Playability: Viewing/Listening DOES NOT require the download of additional plug-ins. Don't make your visitors have to download any special software to view or listen to the video and audio content on your website.

7. The media content needs to be of reasonably good quality and resolution. Don't worry, you don't need Lord of the Rings quality to provide your website visitors with a positive experience. They won't expect perfect quality but you need to make sure that the content is of good quality.

Of course, we can get into specific details about each one of these things but we won't get into that in this article. These are just high-level, general guidelines that you can follow when shopping around for a good multimedia solution for your business.

Multimedia does have impressive results from a marketing perspective. That's why the big companies and brand names are utilizing multimedia content to sell their products and services. However, not everyone has the exact same budget and requirements and if you are looking for a multimedia solution you need to spend some time shopping around to find a solution that offers the best bang for the buck.

About The Author

Shane Kukec is a Corporate President, Trainer and Publisher of a popular newsletter "The Intelligent Marketer" at http://www.theintelligentmarketer.com where he shows people how to generate a substantial income using simple and very powerful marketing strategies. Shane's also the developer of 2 revolutionary new products guaranteed to help explode any business quickly and easily: (http://www.jvmining.com) (http://www.videoaudiogenerator.com). You can reprint this article for free on your site or newsletter but the entire article, resource box and live links must remain intact.

Note:Whether you are an online business owner who sees the potential of video marketing or an individual who wants a more personal touch when communicating online, Helloworld offers an affordable solution to your online video, vmail, vlogging, and live webcasting needs. If you'd like more information about Helloworld's streaming video services or would like to try it free for 30 days, please contact Sheree Motiska via any of the methods listed on my contact page.Helloworld products are available exclusively through independent affiliates of VM Direct.

Webdesign Mastery Course Review.

I have just discovered an amazing Web Design product

Are you sick and tired of endlessly searching the Internet
for codes the professionals use for special effects?

Look No Further...

Web Design Mastery is quickly becoming the "Bible" for
anyone interested in designing a professional website...

If you're marketing a product or service on the Internet, a
professional looking website is an absolute essential part
of your success.

Although learning HTML is the first step, you'll find that
most HTML tutorials only provide you with very basic
information.

You're then forced to spend countless hours trying to
achieve a certain design and locate special effect codes.

Until Now...

Web Design Mastery is a complete Internet Marketers
Reference Guide. Not only will you learn how to design a
professional website, but you'll also learn in the easiest
possible fashion -- with hundreds of copy & paste codes.

Inside, you'll discover...

Web Design Mastery - Main Volume

An Internet marketer's copy & paste reference guide. This
ebook provides you with a complete step by step guide to
designing a professional website.

WebMaster's Reference Charts

Five reference charts to assist you in designing your
website:

Section 1: HTML Chart - Commonly used HTML codes, including
names, tags and examples.

Section 2: CSS Chart - CSS properties including background,
border, classification, font, margin, padding and text.

Section 3: Color Chart - 216 Safe color chart containing
each color, the hexadecimal values and the RGB (Red, Green,
Blue) Values.

Section 4: Symbols Chart - Special characters and symbols
that can be used within your HTML.

Section 5: Troubleshooting Chart - Common web development
problems including graphics, text, tables, HTML, forms,
JavaScript and CGI Scripts.

Advanced Web Design

Step by step tutorials that will take you through the entire
design process of a sample web page template:

Section 1: Web Page Template Design - A six part, step by
step guide to designing a web page template.

Section 2: Image Dicing / Manipulating - A step by step
tutorial that will assist you in dicing and manipulating
images.

Section 3: Image Rollovers - A step by step tutorial to
assist you in creating image rollover effects.

Section 4: Advanced Tables / Codes - Several example tables
and codes that can be used to spice up your web page.

Section 5: Email Forms/Opt-In Lists - A tutorial to assist
you in developing an opt-in list, publication and form.

-------------------------------------------

All of these ebooks contain example code ready to copy and paste into your pages.

101 Design Tips and Tricks

To complete this package, you'll find a special 101
design tips and tricks section that includes special effect
HTML, DHTML, JavaScript code snippets and CSS codes ready to
copy and paste into your page.

Web Design Mastery customers are RAVING...

Dear Shelley:

I have been working with computers and designing
Professional Engineering Software for 30 years. During
those years, I have purchased several hundred computer
programs and 3rd party books on how to use and write
software. I would guess that less than 10% of the items
that I bought turned out to be worth their purchase price.

Shelley, I can, and will, honestly state that "Web Design
Mastery" is the best designed e-book that I have ever seen.
I wish I possessed 50% of your presentation skills. I will
attempt to emulate your style when I create my next e-book.
Notwithstanding the subject matter, "Web Design Mastery" is
a valuable resource for anyone who wants to create a web
site. I have purchased several books on designing WEB pages
and HTML. I have also downloaded several tutorials on
subjects like Tables, Frames, and Forms. The subject
material in "Web Design Mastery" is more complete, better
written, and much better presented than any other computer
book, manual, or documentation that I have ever read: bar
none.

Shelley, "Web Design Mastery" should be put into print and
sold for $79.95 a copy. I am positive Sam's Publishing
Company could sell several million copies. I know that most
WEB page designers would purchase a copy after they read
just a few pages.

Thank you,

Peter A. Steeves, B.Sc., M.Sc., Ph.D., P.Eng. Geomatics
Engineer Geodetic Software Systems

-------------------------------------------

Shelley, I could kiss you!

I just purchased Web Design Mastery, and I can't wait to
apply its teachings.

For all of my Internet Marketing knowledge and experience,
I'm a "webmaster newbie", at best ... and it shows.

A poorly designed site can kill the credibility of a
potentially promising venture.

Web Design Mastery will make the aforementioned a thing of
the past.

I've long been a "wannabe" webmaster, and have been in awe
of your talents in particular for some time now.

Buying Web Design Mastery was a no brainer for me (I was
just waiting for it to come along ..;), the same as
EbookStarter before it.

Thanks again,

Mike Merz
Internet Marketing For Newbies

-------------------------------------------

Hi Shelley,

Where were you five years ago when I was trying to make my
first web page? With your ebook anyone with a fifth grade
education can start building web pages. I always knew you
were good but you have outdone yourself this time. This is
nothing short of a great ebook.

Vern Anderson
vernsnews.com

-------------------------------------------

Hi Shelley,

Web Design Mastery has to be one of the best investments on
the Internet today. It's obvious right from the beginning
that a lot of time, research, care and thought went into
creating this awesome trio of e-books.

I wish I would have found you a few months ago when I
started re-writing my own site. Whether you are new to the
idea of writing and implementing HTML or you've been around
the block, Web Design Mastery is a 'must have' resource and
guide that you will refer back to over and over again. The
books don't just explain how to create your site -- they
show you how.

This package comes complete with hundreds of codes that you
can copy and paste, together with screen shots and examples
of what they all do.

I'm actually looking forward to putting into practice the
things I learned from these books.
You've done a fabulous job.

Thank you Shelley.

Your Partner in Success,
Lois M. Jeary Publisher, KIT and
KIT Klassifieds
home4success.com

-------------------------------------------

Hi Shelley,

As is always the case with any product you create Web Design
Mastery is a breath of fresh air any web site designer can
use.

I have been designing websites for several years and by no
means consider myself a "Master" but I think I'm pretty
good. Regardless of that I continually find myself
researching the latest techniques or searching for a way to
handle a specific request. I have only finished reading
about half of Web Design Mastery and I KNOW it is going to
save me SOOOO Much Time!

Congratulations on another Home Run Hit!

Best Regards,

Mike ASU Service
NetBizHelpers.com

-------------------------------------------

Shelley,

I just read over your ebook series and I must tell you it's
a masterpiece! This set contains EVERYTHING you need to
know to build a professional web site from scratch. I wish
I had this years ago before I had to learn the hard way.
I've added shortcuts on my desktop so I can refer to your
books when I work on my own site. This set is worth at least
three times more than what you're charging for it.

Wishing you MUCH success,

Kim Haas
Womans-Net.com

-------------------------------------------

Designing a great website has never been any easier...If
you're serious about designing a professional web site, give
Web Design Mastery a try. You'll be glad you did.

I highly recommend this powerful resource.

So Many Affiliate Programs! Which One Do I Choose?

So Many Affiliate Programs! Which One Do I Choose?

Ask questions first before you join an affiliate program. Do a little research about the choices of program that you intend to join into. Get some answers because they will be the deciding point of what you will be achieving later on.

When do they issue the commission checks? Every program is different. Some issue their checks once a month, every quarter, etc. Select the one that is suited to your payment time choice. Many affiliate programs are setting a minimum earned commission amount that an affiliate must meet or exceed in order for their checks to be issued.

What is the hit per sale ratio? This is the average number of hits to a banner or text link it takes to generate a sale based on all affiliate statistics. This factor is extremely important because this will tell you how much traffic you must generate before you can earn a commission from the sale.

How are referrals from an affiliate’s site tracked and for how long do they remain in the system? You need to be confident on the program enough to track those people you refer from your site. This is the only way that you can credit for a sale. The period of time that those people stay in the system is also important. This is because some visitors do not buy initially but may want to return later to make the purchase. Know if you will still get credit for the sale if it is done some months from a certain day.

What are the kinds of affiliate stats available? Your choice of affiliate program should be capable of offering detailed stats. They should be available online anytime you decide to check them out. Constantly checking your individual stats is important to know how many impressions, hits and sales are already generated from your site. Impressions are the number of times the banner or text link was viewed by a visitor of your site. A hit is the one clicking on the banner or text links.

Does the affiliate program also pay for the hits and impressions besides the commissions on sales? It is important that impressions and hits are also paid, as this will add to the earnings you get from the sales commission. This is especially important if the program you are in offers low sales to be able to hit ratio.

Who is the online retailer? Find out whom you are doing business with to know if it is really a solid company. Know the products they are selling and the average amount they are achieving. The more you know about the retailer offering you the affiliate program, the easier it will be for you to know if that program is really for you and your site.

Is the affiliate a one tier or two tier program? A single tier program pays you only for the business you yourself have generated. A two tier program pays you for the business, plus it also pays you a commission on the on the sales generated by any affiliate you sponsor in your program. Some two-tier programs are even paying small fees on each new affiliate you sponsor. More like a recruitment fee.

Lastly, what is the amount of commission paid? 5% - 20% is the commission paid by most programs. .01% - .05% is the amount paid for each hit. If you find a program that also pays for impressions, the amount paid is not much at all. As you can see from the figures, you will now understand why the average sales amount and hit to sale ratio is important.

These are just some of the questions that needed answering first before you enter into an affiliate program. You should be familiar with the many important aspects that your chosen program should have before incorporating them into your website. Try to ask your affiliate program choices these questions. These can help you select the right program for you site from among the many available.

And most of all, is the product something you can use and review with confidence? Is there even a product at all? If not, forget it and move on.

Benefits of Being an Affiliate Marketer

Benefits of Being an Affiliate Marketer

Affiliate marketing has become one of the most effective ways to advertise online. It is also one of the easiest ways for anyone with a website to make a profit online. Affiliate Marketing is an agreement between a merchant and a website owner.

The website owner, or the affiliate, allows the use of their site for the promotion of the merchant's products by linking to the merchant's website.

In exchange, the merchant pays a commission to the affiliate on all sales generated by the affiliate. Every time someone clicks on the link on the affiliate website and proceeds to make a purchase, the affiliate gets a commission. The merchant will pay the affiliate only when a customer clicks on the product link and makes a purchase.

Affiliate marketing programs are described as a win-win situation for both the merchant and the affiliate because of the pay-for-performance scheme.

Both the merchant and the affiliate enjoy some benefits in affiliate marketing. There are many benefits on the merchant's side. It gives the merchant a wider market in which to advertise a product or service. Affiliate marketing will give the product or service the maximum exposure that it may not get with other traditional advertising techniques. The more affiliate sites a merchant has, the higher the traffic, which can convert to sales. Affiliate marketing is the equivalent of having an army of sales people who will do the advertising and will only get a commission if a customer purchases.

Meanwhile, since an affiliate marketing relationship is a win-win situation, the affiliate also enjoys many benefits.

Foremost among these is the easy way to make a profit. The affiliate can earn by having an ad or link to the merchant's website, which prospective customers will hopefully click and proceed to make a purchase. As soon as the customer clicks on the ad on the affiliate's site, is redirected to the merchant's website and goes on to buy that particular product, the affiliate earns a commission. The more referrals there are the more profit for the affiliate.

Affiliate marketing is an excellent way to earn money while at home.

• There are virtually no production costs.

• The product is already developed and proven by the merchant, and all you have to do to find, as many prospects as you can that will bring in the profit for both the merchant and the affiliate.

• Affiliate programs are usually free to join, so affiliates do not have to worry about start-up costs.

• There are thousands of products and services you can choose from. You can find affiliate programs for every product under the sun.

Surely, there is a product or service out there that is relevant to your website.

In addition, there is absolutely no sales experience necessary.

Most affiliate programs offer excellent support when it comes to providing marketing material. The simplicity of affiliate marketing allows you to be an affiliate marketer at the least cost and the most comfort.

You can even build a successful affiliate marketing business right in the convenience of your own home. In affiliate marketing, your responsibility is simply to find prospects for the merchant; you do not have to worry about inventory, order processing, and product shipping.

These, along with customer service support are the duties of the merchant.

Because of the global reach of the internet, you can easily find thousands of prospects. You can intensify your advertising campaign by exploiting more aggressive and productive strategies such as viral marketing.

By attracting more prospects, you also maximize your potential to earn. Another benefit of an affiliate marketer is the minimal risk involved. If the product you are advertising is not making money then you can dump it and choose another. There are no long-term binding contracts tying you to products that are not mBenefits of Being an Affiliate Marketer


Affiliate marketing has become one of the most effective ways to advertise online. It is also one of the easiest ways for anyone with a website to make a profit online. Affiliate Marketing is an agreement between a merchant and a website owner.

The website owner, or the affiliate, allows the use of their site for the promotion of the merchant's products by linking to the merchant's website.

In exchange, the merchant pays a commission to the affiliate on all sales generated by the affiliate. Every time someone clicks on the link on the affiliate website and proceeds to make a purchase, the affiliate gets a commission. The merchant will pay the affiliate only when a customer clicks on the product link and makes a purchase.

Affiliate marketing programs are described as a win-win situation for both the merchant and the affiliate because of the pay-for-performance scheme.

Both the merchant and the affiliate enjoy some benefits in affiliate marketing. There are many benefits on the merchant's side. It gives the merchant a wider market in which to advertise a product or service. Affiliate marketing will give the product or service the maximum exposure that it may not get with other traditional advertising techniques. The more affiliate sites a merchant has, the higher the traffic, which can convert to sales.

Affiliate marketing is the equivalent of having an army of sales people who will do the advertising and will only get a commission if a customer purchases.

Meanwhile, since an affiliate marketing relationship is a win-win situation, the affiliate also enjoys many benefits. Foremost among these is the easy way to make a profit. The affiliate can earn by having an ad or link to the merchant's website, which prospective customers will hopefully click and proceed to make a purchase. As soon as the customer clicks on the ad on the affiliate's site, is redirected to the merchant's website and goes on to buy that particular product, the affiliate earns a commission. The more referrals there are the more profit for the affiliate.

Affiliate marketing is an excellent way to earn money while at home.

There are virtually no production costs. The product is already developed and proven by the merchant, and all you have to do to find, as many prospects as you can that will bring in the profit for both the merchant and the affiliate. Affiliate programs are usually free to join, so affiliates do not have to worry about start-up costs. There are thousands of products and services you can choose from. You can find affiliate programs for every product under the sun. Surely, there is a product or service out there that is relevant to your website.

In addition, there is absolutely no sales experience necessary. Most affiliate programs offer excellent support when it comes to providing marketing material. The simplicity of affiliate marketing allows you to be an affiliate marketer at the least cost and the most comfort.

You can even build a successful affiliate marketing business right in the convenience of your own home. In affiliate marketing, your responsibility is simply to find prospects for the merchant; you do not have to worry about inventory, order processing, and product shipping.

These, along with customer service support are the duties of the merchant.

Because of the global reach of the internet, you can easily find thousands of prospects. You can intensify your advertising campaign by exploiting more aggressive and productive strategies such as viral marketing. By attracting more prospects, you also maximize your potential to earn. Another benefit of an affiliate marketer is the minimal risk involved. If the product you are advertising is not making money then you can dump it and choose another. There are no long-term binding contracts tying you to products that are not making enough money.

All the same, the best benefit of being an affiliate marketer is the opportunity to increase your income; and you can make a profit even if affiliate marketing is only a sideline business.

With your own affiliate business, you can earn easily earn extra income, although you do have to exert effort and use your imagination to maximize your earning potential.

Indeed, affiliate marketing is one of the simplest and most effective business opportunities on the web today.

Why Is Keyword Research So Important?

Click Here To Get Your Free Copy Of Niche Browser Today!

Why is keyword research so important?

Well, even if you're doing affiliate marketing, you'll need to find a way to reach your target market. There are so many websites out there peddling their wares that you need to find a niche within a niche in order to find a small group of people who are actively searching for whatever you have to offer.

This is especially true in the world of home business opportunities and information products.

For example, your main keyword cannot be "Home Business" or "Internet Marketing" when you are starting out with your new home business. There are too many big companies out there compeing for those keywords who have tons of advertising money and have been around for a while.

Think about your interests and your strengths.

You want your website to reflect on topics that you have researched or learned through experience. Is there something you've always wanted to learn? Something you are an expert on? Something you're really interested in?

Figure out what your going to make your website about and then research the possible keywords you could use. Make sure you check out your competition and see how you could give your target market something different.

Give them something more than they're currently finding on the Internet.

When you're doing your research, don't be afraid to dig really deep and find out what your market wants that they're not already able to find. This is going to be your long term strategy. You want your site to be content filled and resourseful enough that you won't have any trouble getting other webmasters to do link exchanges with you.

Let's do a little brainstorming.

Let's say that you're an affiliate marketer. You need to think like someone who is searching for what you have to offer. Let's say you're selling an information product about starting a home based business. This can be a really hard niche to get noticed in because there are so many information products out there and there are so many affiliate opportunities out there.

So, you can narrow your topic down to your area(s) of expertise.

• Have you tried different methods of running your business without success? make your website about what NOT to do when starting a home based business.
• Are you a techie? Make your website a how to website for the more technical aspects of home business set up.
• Are you a master at creating website design? make your website a how to for home business entrepreneurs who want to have their own website.
• Are you a people person? Get into network marketing and make your website about techniques network marketers can use when prospecting.

Even if your not an expert yet, find a topic that interests you and get to researching it!

If you plan out your business before creating your first website, you'll save a lot of time and money. Whatever it is that you want to do, you'll find plenty of learning resources on the Internet. Just remember to be careful out there.

There are a lot of "companies" selling information that can be found for free on the Internet. I am always adding new free resources for Newbie affiliate marketers, because you are their prime target. Don't forget to subscribe to our newsletter. before you leave here today.

With that said, there are also some really good products out there if you want to learn something in detail. For example, I really wanted my business to get a head start and I found an awesome full course on Internet Marketing (after buying a couple of other 'newbie targeted' products that were junk). I also wanted to get a thorough education on website design and found a great product for that as well. Those are just some examples of things that I wanted to have some know how on and I found it.

There are resources on the Internet for just about any subject you could ever wajnt to learn about. Just be aware of the 'expert competition' that's already out there.

One thing I found when researching the "Home Business" niche is that a lot of people are just parading their opportunities on a website with a good domain name.

If you set out to help people rather than make a quick buck, I promise you that you'll have far greater results.

That was the best advice I ever got when I was building my business online. Once I really set out to give my readers good solid information instead of trying to 'sell them', I got a lot more interested people coming to my other website.

Now, I want to offer you some help.

If you want a head start, I have a great opportunity that is really exploding. The best part is, I have a list of keywords that people are actively searching but aren't finding much of a solution.

'Insider secrets' to marketing your business on the internet

By Derek Gehl

Product Review

By: Sheree Motiska

How many times have you bought an ebook claiming to give you the secrets of starting a home based business only to find you were still clueless?

What if you could have, physically in your hands, an entire 8 step bluprint to your business at home?

That's what you get with Derek Gehl's 800+ page Internet Marketing Course.

Not only that, but you also get a bunch of inspirational audio CD's and a "Website Makeovers" DVD for business websites.

I'm going to tell you exactly what you're going to get in Derek Gehl's course (without giving away his secrets of course).

Let's go through each of the 2 parts (2 binders, each approximately 4oo pages of good, solid instruction).

Part I : "Build Your Business"

Lessons 1-44

Steps 1-5

Step 1 Talks about researching your niche and deciding what you're going to sell, before you start signing up for affiliate programs and buying resale rights to all kinds of different types of products. The best part about Step 1 is Lesson 9 where Derek talks about branding strategies for your home business.

Don't think you can't get your business branded, you can.

Step 2 is a detailed, 5 lesson course on how to write good salescopy and what kind of salescopy works best with each type of business model. It doesn't matter whether you're offering a product, a service, or someone else's product or service, you need salescopy. Otherwise, the customer won't know why they need what you're offering.

Step 3 is my favorite step. Here Derek teaches you, in lessons 16-28, how to design a great website for your business.

1. Choosing a great domain name depending what you're offering.
2. Choosing a web host.
3. Designing your website.
4. How to accept credit cards and other payment methods.
5. Putting a shopping cart into your site.
6. how to deliver your products.
7. How to automate some of your customer service.
8. Protecting your business from fraud.
9. Dealing with chargebacks & refund requests.

This was my favorite lesson, there is also a DVD that goes with it for visual aid. Before I read this, I thought my site looked just fine. I also thought it was optimized for search engines. Boy was I wrong Then, I went out into the home business opportunities niche and saw that many amrketers are amking a very common mistake with their web pages. Once I fixed the mistake on my site, traffic really changed, and so did my opt-ins.

Step 4 is all about Search Engine Optimization to get targeted traffic to your website. You get a lesson in search engines and how they work followed by step by step directories for getting your home business website ranked in search engines. There's even a Pay Per Click lesson.Then, it goes into detail about how each page and the "secret" to getting all of your pages indexed in the "Big 4" of the search engines.

Step 5 gives you 9 lessons on "The Secret Sources Of Cheap and Even Free Traffic."

• How to get other sites to link to you (very important for search engine rankings)
• Giving away expert content
• Viral marketing
• Forum marketing
• Classified ads
• And more.

Then, we come to...

Part 2:" grow Your Business"

• Lessons 45-64
• Steps 6-8

Step 6 is 13 lessons on "how to build your opt-in list" which is about the most important part of your entire business. You need people that actually want to hear what you have to say.

• Newsletters and other methods of collecting opt-ins.
• How to create a great opt-in offer.
• How to manage you list.
• How to abide by spam laws when doing e mail promotions.
• How to write and format emails.
• And more email marketing tips and tricks.

Step 7 is "How To Increase Your Income With Follow- Up Offers."

Step 8 is about taking affiliate marketing to the next level. Even having your own affiliates to make money for you!

Then, you've got extra secrets to effective Internet marketing and a glossary, which is especially helpful for the Newbie Internet marketer. It explains what all of those Internet business terms really mean.

All in all, this is the most in-depth and well organized guide to starting a legitimate home based business I've seen so far.

I refer to this course every day and I learn something new every day.